Bio:

A native to Berkeley, California, Milo grew up immersed in the diverse landscape of the Bay Area. Developing a rich appetite for storytelling at a young age, it was the creation of his cycling team and brand As Far As I’m Concerned (AFAIC) that truly allowed Milo to focus his creativity. From overseeing the planning and execution of ultra-endurance cycling projects, to managing the production of media campaigns with renowned cycling brands like Kask, Q36.5, and Alba Optics, he has honed his skills in painting visual narratives as a creative director.

Recent Projects

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Recent Projects *

AFAIC x Attaquer

“The Sweet Spot” would showcase the first creative partnership between As Far as I’m Concerned and Australian apparel designer Attaquer. The debut project would use the backdrop of TSP-CYC, a 500 mile long relay race from La to Las Vegas.

Creative direction: Milo Baker, Taylor Peliska, Noah Fairles

Afaic x alba optics

The ANVMA ‘99 campaign brought forth a new chapter in modern sportswear, and captured the essence of the nineties with an iconic shape.

Creative Direction: Milo Baker, Devin Armstrong, Taylor Peliska